LEGO sells LEGOLAND
Posted 13 July 2005 - 04:02 PM
chewie, on Jul 13 2005, 04:36 PM, said:
If I do some elementary school math it should be a good thing:
LEGO's net loss last year was EUR 328 mio (Jesus, that's a lot come to think of it :/ ). With the sale of the themeparks they "get" EUR 375 mio - that should put them into black numbers and they should be able to concentrate on their core business and have the luxury of not turning every cent on every decision.
How this deal really works out moneywise, though, I don't know.
As for the parks, I never was a big theme park goer (any kind of theme park). I knew LEGOLAND existed but never felt an urge to visit it. I just wanted to buy LEGO sets and carry the boxes home (which still holds true). So to me this news isn't a shock, or "blasphemy" or anything. If they use this money-boost and do good core-business again I'm all happy. The theme parks, I think, will always be associated with LEGO - the name is just too well known all over the globe to be "forgotten".
Posted 13 July 2005 - 04:12 PM
Whats more is that with a bigger capital for such things and a desire to have chains of theme parks (hinted at in the articles) we may see more LEGOLANDs popping up in different areas. I would like to see another one come to the US a little closer than California and I am sure countries like Japan, Australia, Canada, Austria, France or other more advanced countries would like one as well.
Last but not least, LEGO will now, like Hobbes said, focus on the toys! |-D Which is better for anyone who likes LEGO toys!
Posted 13 July 2005 - 04:35 PM
mister_phes, on Jul 13 2005, 05:17 PM, said:
The article said that last year's loss was EUR 328 mio. That's not their debt. Meaning, last year they lost 328 mio on top of what they had lost already. Meaning furthermore, with the sale they erased "only" last year's negative business (and some of the years before). What's still there (or rather isn't) we don't know...
My g/f just explained it to me, and as a business graduate she should know... I knew why I hated this in school... ;)
Posted 13 July 2005 - 05:20 PM
mister_phes, on Jul 13 2005, 05:49 PM, said:
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