Last Sunday I visited an old friend. His uncle works as an Lego set designer mainly for Star Wars sets. I had the great chance to get a short interview. I can of course not publish his name because otherwise he’ll surely get a lot of trouble. Since we spoke German I’ll try to translate the interview in (more or less good) English.
Since I didn’t want to start firstly and directly with the question which is the most important for all of us SW fans I began with:
Since I’m only a set designer and not working in the product management or bookkeeping I don’t know exact numbers. But the popularity of Lego Star Wars sets surely didn’t diminish in the last years – in contrast we await a big interest for our products with releasing the new Clone Wars sets in this year’s summer.
So it seems as if the Lego Star Wars products are sold very well. How does TLG see the future for Lego Star Wars products? I heard that the contract with Lucas about SW licensed products is brought to an end to in 2011.
First of all I must say that we – the Lego Star Wars set designers as well as all Lego Star Wars fans as well as TLG generally – had a brilliant and very exciting time with lots of amazing sets. But it’s right. The contract with Lucas will end in 2011. And I must disappoint you because the contract will surely not be elongated. With Indiana Jones TLG decided to wind a new theme which should attract the “old” Lego Star Wars fans. It will – in contrast to Star Wars – continue longer than only until 2011; depending on how well it’ll sell.
I’m very disappointed about that fact. I naturally hoped that TLG will elongate the contract with Lucas.
No, regrettably not. There is no chance – in principle I’m not allowed to tell you that because it’s absolute secret – but it is TLG’s irrepealable decision to end Star Wars in 2011 because there’ll be a new licensed theme which will be released from 2012 on.
What will this theme be?
I’m not allowed to tell you – but if you don’t tell somebody else I can make an exception. The new licensed theme will be Pippi Longstocking, a children’s book character. We already now are working on the first set prototypes – but more I can really not tell you.
And what about the last three years? Will there be some very exceptional sets?
Yes, there’ll be some. Like you perhaps may know there will be a set which should be chosen by Lego forums all over the world – most likely after present results is a Tantive 4, a big Endor set or a Jedi Temple.
2009 and 2010 there will be many sets based on the new Clone Wars series, perhaps some sets based a computer game called Force Unleashed and of course many sets from the Original Trilogy.
2011 will end with a huge range of different classic sets from all episodes – episode 1-3, Clone Wars, Force Unleashed, episode 4-6 and the so called Expanded Universe. And there’ll be three big Exclusives. I would be stoned if anyone of TLG would know that I tell you that: One set will be an UCS Anakin Skywalker statue which will show him in the Clone Wars style with all his wounds and his broken hand. The second one will be an UCS set like the Millenium Falcon of last year – it will supposably be the same price like it – and it’ll be an Imperial Shuttle with the minifigs of Qui-Gon Jinn, Kit Fisto, Vader’s apprentice, Obi-Wan Kenobi and a Shadow Trooper. The third set will be a “normal” minifig scaled exclusive set: The Temple of Yavin with a B-Wing Fighter, Padmé Amidala, General Ackbar, Jabba the Hutt, two Shadow Troopers, two Rebel Troopers and the little Anakin Skywalker.
OK, then thank you very much for the interview.
After that there was not following something of importance.
I can’t tell you how disappointed I was and yet now are! :'-(
Ending Star Wars – a so great licensed theme with lots of brilliant sets and possibilities – and beginning to release Pippi Langstocking sets, a theme based on a children’s book character?! What’s that?!?!?!?!?! >:-) >:-)
And ending this amazing theme with these three bad exclusive sets, that’s really *n* !
What are your feelings about it? Do you agree with me or do you like to see TLG ending the brilliant SW theme?!