They were announced a month or so ago, and you can see a picture of them here
http://eurobricks.ho...2&hl=millennium
Sadly I did not find the Millennium Falcon keychain, which was clearly the best of the three IMHO, but I assume it will be out soon too.
The Lego Company calls these “Exclusive Bag Charms” for some reason. Maybe because they realize that these are not practical as keychains.
They come in slightly fancy packaging as pictured here.

They are quite firmly glued together. I didn’t try my hardest to break them, but clearly they will survive in a pocket. Now, whether my gonads will survive having something this big and sharp in a front pant pocket is a different story. This is clearly NOT a male friendly product.
From Above:

From underside

And dangling in a safe location

I think the Millennium Falcon one will be the most realistically usable of these. The other two are great for collectors, stocking stuffers, but otherwise…
Incidentally, this week also saw the release of new minifig keychains (MUCH more to my liking): Scarecrow (GREAT!!),

Mr. Freeze (OK),

and Emperor Palpatine (MEH,all the black robed Star Wars keychains look alike to me).














