TonyBBB Posted July 26, 2012 Hi, everyone. I’m a postgraduate student from University of Leeds and study in the course of MA Advertising and Marketing. Currently I am doing a research related evaluations of brand extensions by using LEGO and STAR WARS to measure consumers' evaluations toward LEGO STAR WARS series. Please Please Please !!! help me to collect the data, it may only take you 2-5 mins. http://www.mysurvey.tw/s/TtKjZGDh The results of the study will be used only for academic purposes and will not be used for any commercial purpose. Individual responses will be treated with absolute anonymity and confidentiality. I will be grateful if you could spend 10 minutes to participate in the survey. Thank you Share this post Link to post Share on other sites
Bilbo Baggins Posted July 26, 2012 Just answered the survey, good luck with your research. Share this post Link to post Share on other sites
purpleparadox Posted July 26, 2012 Yup, I'm done too! Share this post Link to post Share on other sites
Lobot Posted July 26, 2012 I just completed this for you, good luck! Share this post Link to post Share on other sites
Bricktooth Posted July 26, 2012 Just finished, nice survey! Share this post Link to post Share on other sites
Admiral-Ackbar Posted July 26, 2012 I have completed this survey, and I must say, it is very thorough indeed! But I guess it needs to be for a postgrad course. Share this post Link to post Share on other sites
DarthNick Posted July 26, 2012 All done. Hope your research goes well! Share this post Link to post Share on other sites
LegoDad Posted July 26, 2012 Done. Are you giving this out randomly also? Just sending this to people that you know are Lego/Star Wars addicts will definitely skew your results, unless your demographic is toward known Lego/Star Wars fans and want just their feelings on the products. Share this post Link to post Share on other sites
Leo604 Posted July 27, 2012 Done and done; hope it helped and good luck! Share this post Link to post Share on other sites
sologuy369 Posted July 27, 2012 Done. Chanllenging indeed. Good luck on what ever this is for . Share this post Link to post Share on other sites
DFOL Posted July 27, 2012 Done. Are you giving this out randomly also? Just sending this to people that you know are Lego/Star Wars addicts will definitely skew your results, unless your demographic is toward known Lego/Star Wars fans and want just their feelings on the products. I know what you're saying, a broader demographic would give a more objective view on how these brands are perceived in general. But i think this particular survey is geared more towards how fans of LEGO Star Wars view both individual brands and the combination of the two. And from the looks of it, the survey does that quite thoroughly. Completed the survey by the way, hope it helped a bit with your studies TonyBBB. Do we get to see the final end report? Share this post Link to post Share on other sites
Mr Man Posted July 27, 2012 Done, good luck with the results. Can we see the completed work? Share this post Link to post Share on other sites
KazeMonsuta Posted July 27, 2012 Done! Good luck with it! Share this post Link to post Share on other sites
Mr Spielbrick Posted July 27, 2012 Done. Nice to see this theme used as a case study for scientific research. My only small gripe is the absence of a 'further comments' option. It would have helped explaining some seeming discrepancies in my own answers, for instance. Like, I love LEGO, I love Star Wars, I think the combination results in fantastic sets, but it's not likely I buy LEGO Star Wars when buying LEGO. Why? Well, the best sets (in my opinion) are too expensive for my limited student budget. But then, I'm from a humanities department where it's all about qualitative research instead of quantitative. I know that's not always a helpful starting point. ;) Best of luck with the research! Share this post Link to post Share on other sites
Spider-Man Posted July 28, 2012 All done! Good luck with your research and hopefully we can see your final report Share this post Link to post Share on other sites
speederbike Posted July 29, 2012 Done . Nicely made and good luck . Share this post Link to post Share on other sites
just2good Posted July 29, 2012 Interesting survey. I completed it. Share this post Link to post Share on other sites
The_Chosen_1 Posted July 29, 2012 Done! As a marketing student myself, it was a really well-made survey. It definitely made me think about my fandom. Thank you! Share this post Link to post Share on other sites
