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“There are three key areas where the LEGO Group is working at reducing the impact on the environment when it comes to packaging materials for our products,” says Helle Sofie Kaspersen, Vice President Corporate Governance and Sustainability, the LEGO Group.
The first and most ambitious goal is to reduce the amount of packaging materials used. As documented in the Progress Report 2010 the LEGO Group is actively working towards this.
“Secondly we will always use recycled fiber when it is possible from a chemical product safety point of view. Last year more than 75 percent of the packaging material the LEGO Group use for packaging is actually made from recycled material,” says Helle Sofie Kaspersen, and adds:
“Thirdly when it is not possible to use recycled fibers, we must ensure, that the pulp based packaging we use is produced in a sustainable manner.”
The LEGO Group has taken action to ensure this, as decision is made to use only FSC certified fibers in packaging materials for LEGO products in future.
“We have been working towards this for several months, and are currently developing an ambitious implementation plan to meet our objectives in this area. We expect to be well under way in a year’s time,” says Helle Sofie Kaspersen.
While the LEGO Group will only use FSC certified fibers in packaging materials in future Helle Sofie Kaspersen acknowledges, that it will be more difficult to control, if suppliers in addition to FSC certified fibers also manufacture paper based materials which leads to deforestation.
“However, it is our intent that we will only source material from suppliers that are not involved in deforestation,” says Helle Sofie Kaspersen.
The LEGO Group plans to continue with regular updates to stakeholders about the implementation of this and other aspects of the sustainability area
It's not just green washing, either. TLG has taken some serious steps towards sustainability and preventing deforestation. Thumbs up, TLG!