Brand Finance says LEGO is most Powerful Brand

[XAxles]

Okay, so there's this brand valuation and strategy consultancy firm called Brand Finance, who, from the press release you can read here, just declared that LEGO is now the most powerful brand. So powerful, in fact, that they just overtook that auto maker they love to make models of their cars with, Ferrari, who drops to 9th after a surging Apple and Twitter and because the Scuderia F1 team hasn't won the Grand Prix since 2007 (and we all know what Ferrari and F1 have when you combine both of them in the noggin). Quoting the article, which you can also read on Brickset:

It scores highly on a wide variety of measures on Brand Finance’s Brand Strength Index such as familiarity, loyalty, promotion, staff satisfaction and corporate reputation. Lego is a uniquely creative and immersive toy; children love the ability to construct their own worlds that it provides. In a tech-saturated world, parents approve of the back-to-basics creativity it encourages and have a lingering nostalgia for the brand long after their own childhoods. The Lego Movie perfectly captured this cross-generational appeal. It was a critical and commercial success, taking nearly US$500m since its release a year ago. It has helped propel Lego from a well-loved, strong brand to the World’s most powerful.

Honestly, I do not know how that firm does their evaluation--uh, help, someone, anyone?--but I'm gonna look at other firms that do brand rankings, like Interbrand, to see where LEGO fared.

Here's what Clone said in the Brickset article:

Ugh. These 'brand advisers' are promoting themselves - not lego! Ignore their nonsense, this is free marketing for them. They'll use this to sell their 'brand enhancement' services 'so you can be as good as Lego!'

Brands are utterly subjective - do we really think non AFOLs really rate Lego? Hell, they'll be utterly indifferent to them in the same way we would be to 'the best' brand in, say, circuit board building or offshore drilling...

Don't know what to say about that.