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The Lego TV Commercial Archive


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#1 Brickadier General

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Posted 08 February 2008 - 06:38 AM

OK, so one of my fondest memories as a child was of course Lego.  And when I watch TV, I would always get excited when I saw the Lego advertisements.  Some of them were really good.  

Anyway, I was searching YouTube recently, and they have a tone of commericals there, which was a pleasant surprise to me because I remember looking for some there about a year or two ago, and they didn't really have anything.

So I thought it would be a cool idea to make a thread featuring links to as many Lego TV commercials as I could find.  And if you can find any more (and I know there are more out there), you are welcome to post a link here, whether they be official Lego ads or ads for companies featuring Lego.  Also, I will try to organize things by decade, but if any of you know the specific date for any of these, let me know.

1950s
Town Plan ad

1970s
1979 Classic Space!

1980s
1980 Town: Main Street
1981? Legoland Public Works Station
1982 Stop Motion ad
1984 Set 6080: King's Castle
1987 Lego Basic/Duplo (this one is hilarious, as it makes fun of clone brands)
Lego Basic
1989 UK Castle: Dark Foresters
What would Thomas Edison have built?
Jack, the Lego Maniac
Jack the Lego Maniac: Castle & Pirate
Zack the Lego Maniac: Space: Blaktron I & Futuron
Zack the Lego Maniac: Classic Space, Castle, & Town
Blaktron I
Pirates Stop Motion UK ad
McDonald's Promo ad
The interconnectability of Duplo, System, and Technic
1989 UK: Technic

1990s
Froot Loops Lego Sweepstakes ad
1991 Blaktron II
1991 Nautica (Harbor theme)
Ice Planet 2002
1991 Pirates
1992 Pirates
1992 What would George Eastman build?
1992 What would the Wright Brothers have built?
1993/1994? Lego Expo: "Wizard's World"
1994 Pirates/Islanders
1994 Castle: Dragon Masters
1994 Technic Stop-Motion ad
1994 Town
1995 Royal Knights (in Spanish)
Time twisters ad
Wild west ad
Spyrius ad

2000s
2001 Harry Potter and the Sorcerer's Stone
Lego Star Wars: Slave I
2007 Lego Star Wars
Lego Star Wars
2005 Knights Kingdom "action figures"
2006 Spongebob
2006 Batman: The Batboat Hunt for the Penguin Promo video
2006 Batman: The Joker's Aerial Assault Promo Video
2007 Batman Video Game Teaser
2008 Indiana Jones Video Game Trailer
2006 Lego Star Wars II Video Game
Lego Star Wars Video Game ad
2007 Lego Star Wars: The Complete Saga Trailer
"Lego: Making Kid's Dreams since 1936"
Lego Football/Soccer ad
Hospital ad featuring Lego
Norwegian? Political ad using Technic Figures




And I know this isn't an ad, but I thought it was hilarious: Lego Star Wars Cosplay.  Seriously, just watch it. lol

#2 Lord Of Pies

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Posted 08 February 2008 - 10:12 AM

Good job on these, Brickadier General, I am sure that their are several ads that still have not been mentioned though. It was interesting watching the old ads, some are great. *wub*

Edit: Your Ice planet 2002 link leads to the Nautica Lego advert by the way, aside from that everything seems fine and dandy!

Edited by Lord Of Pies, 08 February 2008 - 10:30 AM.

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#3 Batbrick

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Posted 08 February 2008 - 10:15 AM

Great job, there are a few Batman set ads on youtube there if you wish to add them  *sweet*

Batbrick Away!  >:-)
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#4 Mile85

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Posted 08 February 2008 - 10:22 AM

I've never seen a lego commercial in finnish television.. It's funny see them afterwards  :-D

#5 salty tbone

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Posted 08 February 2008 - 04:52 PM

These are great! Although I don't usually do the "running man" when building pirate sets.  :-P

#6 CP5670

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Posted 08 February 2008 - 05:49 PM

I love the Blacktron canyon chase and the Technic one. There is another nice Technic commercial on linked on that page, apparently from 1994:



#7 Brickadier General

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Posted 08 February 2008 - 09:27 PM

View PostLord Of Pies, on Feb 8 2008, 10:12 AM, said:

Edit: Your Ice planet 2002 link leads to the Nautica Lego advert by the way, aside from that everything seems fine and dandy!
Thanks, I just fixed it, so you can see the real video now.

View PostBatbrick, on Feb 8 2008, 10:15 AM, said:

Great job, there are a few Batman set ads on youtube there if you wish to add them  *sweet*

Batbrick Away!  >:-)
I looked and found some of the promotional 3D animated videos.  I didn't see any TV ads though.

View PostCP5670, on Feb 8 2008, 05:49 PM, said:

I love the Blacktron canyon chase and the Technic one. There is another nice Technic commercial on linked on that page, apparently from 1994:

Thanks, I've added it to the list.  It is very nice too.  I love the ones with stop-motion animation.

#8 Holodoc

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Posted 08 February 2008 - 10:22 PM

Great work BG! *y*

Thank you soo much for digging up all those lovely ads and the work to complete this list!

Downloading ON!
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#9 brickzone

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Posted 08 February 2008 - 10:44 PM

These are fantastic. I haven't seen Lego ads on Irish TV other than Bionicle (and even that not recently).

#10 Lt. Veers

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Posted 10 February 2008 - 01:50 AM

Ah, these ads carry the tradion of all comercials containing "Lego Maniac" being annoying.
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#11 Brickadier General

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Posted 10 February 2008 - 06:59 AM

View PostHolodoc, on Feb 8 2008, 10:22 PM, said:

Great work BG! *y*

Thank you soo much for digging up all those lovely ads and the work to complete this list!

Downloading ON!
You're welcome.  I'll try to post more as I find them.

View Postbrickzone, on Feb 8 2008, 10:44 PM, said:

These are fantastic. I haven't seen Lego ads on Irish TV other than Bionicle (and even that not recently).
I haven't really seen them on U.S. TV either, but I think part of that is because I stopped watching Nickelodeon eons ago.  No Lego ads on the History Channel or Discovery Channel, and that's about all I watch anymore.  :-D

View PostLt. Veers, on Feb 10 2008, 01:50 AM, said:

Ah, these ads carry the tradion of all comercials containing "Lego Maniac" being annoying.
Annoying and cheesy, yes.  But so bad, it's funny.  


Well, I found some more to add to the list above:
2005 Knights Kingdom "action figures"
1993/1994? Lego Expo: "Wizard's World"
1980 Town: Main Street
Norwegian? Political ad using Technic Figures
1995 Royal Knights (in Spanish)
Hospital ad featuring Lego
2001 Harry Potter and the Sorcerer's Stone
"Lego: Making Kid's Dreams since 1936"
1994 Town
1981? Legoland Public Works Station

Edit:
Just stumbled on an old 1950s Town Plan commercial. *sweet*
Town Plan ad

Edited by Brickadier General, 10 February 2008 - 07:15 AM.


#12 Cardinal Brick

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Posted 11 February 2008 - 05:43 PM

That's for the BG, memories of the times I spent as a kid watching the loop of Lego adverts in the local department store come flooding back to me.

View PostBrickadier General, on Feb 10 2008, 06:59 AM, said:

Nickelodeon eons ago.  No Lego ads on the History Channel or Discovery Channel, and that's about all I watch anymore.  :-D
I have the same problem, though with the UC Millennium Falcon that might be the best sort of place to advertise, well apart from the students watching like me.
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#13 Pate-keetongu

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Posted 12 February 2008 - 03:38 PM

I found this football commercial in youtube:

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#14 Lord Of Pies

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Posted 12 February 2008 - 04:46 PM

I think these are new:
Time twisters ad
Wild west ad
Spyrius ad

..and an odd cereal promoting lego
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#15 Brickadier General

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Posted 12 February 2008 - 07:50 PM

View Postpig, on Feb 12 2008, 03:38 PM, said:

I found this football commercial in youtube:

View PostLord Of Pies, on Feb 12 2008, 04:46 PM, said:

Thanks L.O.P. and Pig.  I will add them right away!

Those'll bring the number to a grand total of 53 commercials

#16 Sinner

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Posted 18 February 2008 - 12:46 AM

I haven't seen many Lego ads... but these take me back none the less!  :-P The 8880 one makes me jealous though... :'-(

Thanks for posting every one and thanks especially to Brickadier General for organising this.  *sweet*





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#17 Brickadier General

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Posted 23 February 2008 - 07:46 PM

View PostSinner, on Feb 18 2008, 12:46 AM, said:

I haven't seen many Lego ads... but these take me back none the less!  :-P The 8880 one makes me jealous though... :'-(

Thanks for posting every one and thanks especially to Brickadier General for organising this.  *sweet*
You are welcome Sinner.  And I did see that video you posted and downloaded it.  When I get some time (which has been in short supply the past few days) I'll see if I can post it to youtube.

#18 Off the wall

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Posted 29 November 2013 - 10:34 PM

I was suprised to see a Lego 'Let's Build' advertisment wedged between a Budweiser ad and a Nissan ad during the Miami-Pittsburgh college football game.  I was going to post a link to the ad, but couldn't find on Youttube the specific one that I saw on TV.  Apparently, Lego is getting a lot of good press on the 'Let's Build' ad campaign.  I caught a glimps of some modular buildings in the ad that I saw.
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#19 Legogal

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Posted 30 November 2013 - 03:25 AM

Wow! That does seem like an unusual place to see a LEGO ad! Here is the Youtube link, but I could not get it to load yet.



Thanks for the noticeā€¦.can't wait to see the ad!

Wow! The ad just ran from the link I posted. It is awesome! Congrats LEGO! Targeting young fathers is brilliant!!!

#20 Paul B

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Posted 30 November 2013 - 06:34 AM

That is a really cool ad, targeting the "next generation" of LEGO fans :)

#21 Off the wall

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Posted 30 November 2013 - 11:19 AM

Lady..

Nope, not the same ad.  I saw this one on YouTube.  The one I saw was about thirty seconds and ended with views of a Lego town with modular buildings visible.  I guess the ad I saw is so new that it hasn't made it to YouTube yet.  The ad I saw started with a father/son building/playing with what looked like Technic builds.  The ad ended with this panoramic fly over a Lego city where I could see the modular pet shop amongst a lot of other buildings.

Edited by Off the wall, 30 November 2013 - 11:34 AM.

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#22 Faefrost

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Posted 03 December 2013 - 03:25 AM

Those aren't physical billboard adds anymore. They are more like website banner advertising. The billboards in the parks are simply green screens. The adds are added digitally by the broadcasters. Lego simply paid for x amount of ad time. They really had no choice over what popped up next to them. And it would not be the same in all markets.
Edit. Whoops I thought you meant the in camera advertising during the game. Not back to back commercials.

Edited by Faefrost, 03 December 2013 - 03:26 AM.

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#23 DrJB

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Posted 03 December 2013 - 07:38 AM

The ad is nicely done. It reminds me of how successful the Nintendo Wii was, because early on, they focused on a product that should bring family members together. Lego should be a family activity, and that is what that ad is about. Of course, the 'hidden' message is the sooner you get your kids hooked on Lego, the better off it is for TLG.

#24 naf

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Posted 05 December 2013 - 10:33 PM

View PostDrJB, on 03 December 2013 - 07:38 AM, said:

Of course, the 'hidden' message is the sooner you get your kids hooked on Lego, the better off it is for TLG.

And I'm ok with this :laugh: .  I'd much rather my kids get hooked on Lego than Budweiser!



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