tin7_creations

Possible Avengers Licensing!

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I just read this over at ComicBookMovie.com

The link is here: http://www.comicbookmovie.com/fansites/MarvelFreshman/news/?a=38403

Marvel Studios invited over 100 companies to the secretive set of their highly-anticipated film The Avengers, in Albuquerque, New Mexico for a “Licensing Summit.”

An excerpt from the article said:

"On Wednesday we were on the actual set of the film and there was a lot going on. Marvel shared that it was the biggest set they had ever built and when we stepped on the bridge of the Avengers Helicarrier, we realized they were very serious. It was like the bridge of The Star Trek Enterprise on steroids, just amazing to behold.

We were not alone at this event as we joined with more than 100 licensees and potential licensees of Marvel with representatives from companies like Hasbro, LEGO, THQ, Disney and many more. "

This foreshadows a possible LEGO license for the Avengers. Hope it turns out to be true!

Any thoughts?

~tin7_creations

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This sounds great, but remember, the key word is potential.

I would love to see this theme, and hopefully a return of Spiderman too.

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This sounds great, but remember, the key word is potential.

I would love to see this theme, and hopefully a return of Spiderman too.

I seriously don't know what the credibility of the article is, but it's the first bit of 2012 news I've heard that involves LEGO. Which is why I decided to post it.

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Oh, the release date of the film is May 2012........approx. same as POTC and PoP ! :grin:

It will be cool to get Hulk, Captain America, Thor and of course, Iron Man....man, this might even do better than POTC. We better wait and see if there will be an announcement from Disney or Lego.

Brick On and Hero Up ! :grin:

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Awesome! Ever since Lego acquired the Disney license, I've been hoping this would happen. Sure, this doesn't confirm anything, but it's a nice rumor nevertheless. Let's just hope TLG does the smart thing and goes the System route rather than taking the Ben 10 approach of buildable heroes (even though I wouldn't mind that either, but minifigs are just always better :wink: ).

Now if you'll excuse me, I have to go daydreaming about an official Iron Man and Nick Fury minifig... :wub:

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TLC has the best chance of getting the license. :thumbup: And I really hope they do. They deserve it the most.

I am of the same opinion on the figs, Oky. :cry_happy:

I just hope they also release some of the other movie sets (Iron Man, Iron Man 2, Captain America, Hulk, etc.) specifically rather than only the Avengers movie. But at least it means we'll get most of the figs.

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Very interesting news indeed, count me in to those who are seriously praying to the "Marvel gods" to grant TLG the license of their products. LEGO Avengers sets would sell like hotcakes if ever the time comes. :sweet:

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Hmmm. If TLG ever gets the license they should hire me as a consultant :laugh: I'll relocate to Germany if they do!!

~tin7_creations

Tin, they would be stupid not to! It will be interesting to see if their figs are as good as your awesome creations!!

I'd love to see a Lego Marvel license even if it does kill off the chances of more Batman.

Edited by Vindice

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Tin, they would be stupid not to! It will be interesting to see if their figs are as good as your awesome creations!!

I'd love to see a Lego Marvel license even if it does kill off the chances of more Batman.

I don't think it even would kill off the chances of more Batman. Aren't there a slew of companies already that make both Marvel and DC merchandise? Perhaps most of them aren't major toy lines, but still...

Anyway, LEGO already has ongoing licensing partnerships with both Disney (Marvel's new owner, as of not long ago) and Warner Bros. (DC's parent company, as of quite some time ago) - not only Batman, but Harry Potter and Speed Racer have come through Warner as well (in close association with J K Rowling, in the case of HP). Speed Racer is gone, but Harry Potter goes on as TLG's second-biggest licensed theme ever after Star Wars, and TLG has to have an ongoing relationship with Warner Bros. as long as they want to keep doing HP. At the same time, they appear to be interested in doing regular Disney themes from this point on, what with Toy Story, Cars, Prince of Persia, Pirates of the Caribbean and Winnie the Pooh all already out, and who knows what coming up in the future (we can't know how long or far it'll go, but I can easily imagine them keeping Pirates of the Caribbean as an ongoing regular theme filling the void left by their homegrown pirate themes' absence for as long as people keep buying PotC, and it also seems reasonably likely they might do at least one wave of releases for each new Pixar movie from this point out, while possibly also keeping Cars going for a while beyond the Cars 2 release). If they're already doing other properties from both Warner and Disney anyway, I don't think that would present too many obstacles to doing both Marvel and DC sets at about the same time.

I think the question instead simply hangs upon whether TLG and Marvel/Disney decide a LEGO Marvel license/theme is in both companies' interests (let's hope they do!). Meanwhile, whatever factors currently keeping LEGO Batman on ice have to be dealt with before that theme returns, regardless of whether they also wind up doing any Marvel stuff (beyond the Sony-administered Spider-Man license they ran with a while back). Hopefully they'll at least resume Batman for a little while when the next movie comes out.

:classic:

Edited by Blondie-Wan

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I tend to agree with Blondie-Wan.

I do not really see why can't DC and Mavel characters co-exist in LEGO, though I highly doubt it'll be at the same time period.

And it would definitely make sence to re-launch Bats in 2012 (second half, I guess) in order to meet the expectations of kids and fans after Arkham City game and before the last Nolan film. And taking into consideration that WB has stated that they will continue making Bat-films, remodelling their style to make more comic-like, that will be a perfect timing to throw the theme in. ) :classic:

Good day, ladies and gentlemen! ) :classic:

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I hope you're all right! My main concern is that they would potentially have 2 comic book lines running against each other. If they did a marvel line it would likely be through 2012-2013 at the same time any Batman sets would need to come out if they were to capitalise on the last film and Arkham City.

I would personally love this! But I'm not sure TLG would see this as being the most profitable course. Sorry if i'm being cynical. I would very much enjoy being wrong!

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I hope you're all right! My main concern is that they would potentially have 2 comic book lines running against each other. If they did a marvel line it would likely be through 2012-2013 at the same time any Batman sets would need to come out if they were to capitalise on the last film and Arkham City.

I would personally love this! But I'm not sure TLG would see this as being the most profitable course. Sorry if i'm being cynical. I would very much enjoy being wrong!

I tend to agree with you. While there may not be a LEGAL reason why Lego couldn't hold a license with both Marvel and DC ... there would be some compelling MARKETING reasons why they wouldn't want to have both themes running concurrently. It's too much of the same thing at the same time.

It's fun to speculate though. The fact that TLC attended an Avengers licensing meeting is very tantalizing ...

I mentioned this in another thread on "dream licenses," but in my opinion, an Avengers license makes so much sense for TLC. They seem to have realized that mini-figs of recognizable characters are a HUGE selling point. Marvel has something like 5000 characters in their catalog. It's a perfect fit!

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I can just imagine the accessories for some... Cap'ts shield....Thors hammer...maybe a new flame mold to attach to the underside of Iron Mans feet. I'm keeping my fingers crossed!

Edited by Legocrazy81

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maybe a new flame mold to attach to the underside of Iron Mans feet.

I don't think a new flame mold would be needed - they could use the existing flame element and combine it with one of the hollow-stud 1x1 round plates introduced in the LEGO Games, and it should make a perfect flame w/stud to let it attach to a minifigure foot.

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This is very interesting news, and if it does result in an Avenger's license, I have no doubt that TLC's kits would be the highlight of the merchandise released along with the movie.

However, if TLC is considering this, I think they should just go the whole way and get a full-fledged Marvel Cinematic Universe license. That way, we could get kits based not only on the Avengers, but also all the movies connected to it. I'd love to see lego recreations of scenes like the Ice monster chase in Thor and the Hulk vs. Abomination fight in The Incredible Hulk. And since Marvel seems to be keen on releasing a couple new movies every yearm,the pool of material to draw inspiration from would never really die out. :wink:

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Seeing as the production and distribution of The Avengers and Iron Man 3 officially moved over to Disney a few months ago, and the extent to which Disney is currently partnered with Lego, it would make every kind of sense for this to happen. And I hope it does :cry_happy: ! The figures alone...

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I mentioned this in another thread on "dream licenses," but in my opinion, an Avengers license makes so much sense for TLC. They seem to have realized that mini-figs of recognizable characters are a HUGE selling point.

Megabloks sure have. Right now they have three lines of Collectible Minifigures on shelves to compete with Lego's, and they're all licenced: Halo, Marvel and Hello Kitty.

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I could easily see the Heli-carrier as the flagship set for the release, I hope they have a really cool battle ontop of it like they did in Spider-Man web of shadows, that would make a great set! flying carrier with a bunch of superheros and villans, I'm so excited just thinking about it!

I think that if it will happen, TLC will leak a finalized-ish proto-type figure, probably Iron Man, whihc will let us know if the license went through or not as they do with big franchises. We saw the Indiana Jones figure around maybe 8 months before we got info on the sets, same goes for Jack Sparrow and the POTC line, so it would be fitting.

Edited by sok117

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If TLG got this license, and were able to do sets from all the previous films these heroes are in, this theme could become as big as Star Wars.

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If TLG got this license, and were able to do sets from all the previous films these heroes are in, this theme could become as big as Star Wars.

lets not get carried away, SW is a whole galaxy of mainly vehicle-based sets and iconic characters and ships. Whereas Avengers would be a couple of buildings and "fight" sets and maybe a vehicle of two, Avengers would have to rely on minifigures, and not a lot of inspiration for sets will give this license a maximum of maybe three waves.

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lets not get carried away, SW is a whole galaxy of mainly vehicle-based sets and iconic characters and ships. Whereas Avengers would be a couple of buildings and "fight" sets and maybe a vehicle of two, Avengers would have to rely on minifigures, and not a lot of inspiration for sets will give this license a maximum of maybe three waves.

Yes, but if TLG were to get the rights to the comics as well... the fanbase for comics is huge, and there is probably a hell of a lot more stuff to make from the comics than the films. But, lets hope it doesn't come to that. I wouldn't want to see SW end because of Marvel, but see Marvel come in and fill the space that SW had once SW is (eventually) ended. But that may never happen, so whatever. All I was saying was that the comics had the potential to become as big as SW.

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Yes, but if TLG were to get the rights to the comics as well... the fanbase for comics is huge, and there is probably a hell of a lot more stuff to make from the comics than the films. But, lets hope it doesn't come to that. I wouldn't want to see SW end because of Marvel, but see Marvel come in and fill the space that SW had once SW is (eventually) ended. But that may never happen, so whatever. All I was saying was that the comics had the potential to become as big as SW.

Yeah, but few kids today read comics (they don't know what they're missing)

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