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The Lego TV Commercial Archive


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#1 Brickadier General

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Posted 08 February 2008 - 06:38 AM

OK, so one of my fondest memories as a child was of course Lego.  And when I watch TV, I would always get excited when I saw the Lego advertisements.  Some of them were really good.  

Anyway, I was searching YouTube recently, and they have a tone of commericals there, which was a pleasant surprise to me because I remember looking for some there about a year or two ago, and they didn't really have anything.

So I thought it would be a cool idea to make a thread featuring links to as many Lego TV commercials as I could find.  And if you can find any more (and I know there are more out there), you are welcome to post a link here, whether they be official Lego ads or ads for companies featuring Lego.  Also, I will try to organize things by decade, but if any of you know the specific date for any of these, let me know.

1950s
[url="http://www.youtube.com/watch?v=paAUnZIE370&NR=1"]Town Plan ad[/url]

1970s
[url="http://www.youtube.com/watch?v=-8Hvm-GL00Y"]1979 Classic Space![/url]

1980s
[url="http://www.youtube.com/watch?v=wkW-2s-AZmE"]1980 Town: Main Street[/url]
[url="http://www.youtube.com/watch?v=2otzv1Zvy1Y&NR=1"]1981? Legoland Public Works Station[/url]
[url="http://www.youtube.com/watch?v=pbntpE4paNk"]1982 Stop Motion ad[/url]
[url="http://www.youtube.com/watch?v=fqE78PXzkqY&feature=related"]1984 Set 6080: King's Castle[/url]
[url="http://www.youtube.com/watch?v=uIkhgCtqmXU"]1987 Lego Basic/Duplo (this one is hilarious, as it makes fun of clone brands)[/url]
[url="http://www.youtube.com/watch?v=AWEhBMmkDS8"]Lego Basic[/url]
[url="http://www.youtube.com/watch?v=3uTiJieQGWQ&NR=1"]1989 UK Castle: Dark Foresters[/url]
[url="http://www.youtube.com/watch?v=TeTxRNfAwDU&NR=1"]What would Thomas Edison have built?[/url]
[url="http://www.youtube.com/watch?v=cSBw31I4t8c"]Jack, the Lego Maniac[/url]
[url="http://www.youtube.com/watch?v=WBBbvU8UDgY&NR=1"]Jack the Lego Maniac: Castle & Pirate[/url]
[url="http://www.youtube.com/watch?v=KWCzccRDweU"]Zack the Lego Maniac: Space: Blaktron I & Futuron[/url]
[url="http://www.youtube.com/watch?v=KWCzccRDweU"]Zack the Lego Maniac: Classic Space, Castle, & Town[/url]
[url="http://www.youtube.com/watch?v=N5RdV9SGkiE&feature=related"]Blaktron I[/url]
[url="http://www.youtube.com/watch?v=zqmXbrJH9F8&feature=related"]Pirates Stop Motion UK ad[/url]
[url="http://www.youtube.com/watch?v=XdanvB5QiFQ"]McDonald's Promo ad[/url]
[url="http://www.youtube.com/watch?v=YxWVSFs5DaE"]The interconnectability of Duplo, System, and Technic[/url]
[url="http://www.youtube.com/watch?v=FfLQ8fl3ruI"]1989 UK: Technic[/url]

1990s
[url="http://www.retrojunk.com/details_commercial/647/"]Froot Loops Lego Sweepstakes ad[/url]
[url="http://www.youtube.com/watch?v=cRA9DfUNGNk"]1991 Blaktron II[/url]
[url="http://www.youtube.com/watch?v=ZrIi6-X0q8w&feature=related"]1991 Nautica (Harbor theme)[/url]
[url="http://www.youtube.com/watch?v=ezuPDEu-zKc&feature=related"]Ice Planet 2002[/url]
[url="http://www.youtube.com/watch?v=pPNjqI7Ch5o&feature=related"]1991 Pirates[/url]
[url="http://www.youtube.com/watch?v=l-QI6tZvyjc&feature=related"]1992 Pirates[/url]
[url="http://www.youtube.com/watch?v=YZJdVfG49v4&feature=related"]1992 What would George Eastman build?[/url]
[url="http://www.youtube.com/watch?v=-YdI6aRM62Y&feature=related"]1992 What would the Wright Brothers have built?[/url]
[url="http://video.google.com/videoplay?docid=2289427034861969842&q=lego+commercial&total=548&start=30&num=10&so=0&type=search&plindex=4"]1993/1994? Lego Expo: "Wizard's World"[/url]
[url="http://www.youtube.com/watch?v=p_fopbJ3KJ8"]1994 Pirates/Islanders[/url]
[url="http://www.youtube.com/watch?v=YZJdVfG49v4&feature=related"]1994 Castle: Dragon Masters[/url]
[url="http://www.youtube.com/watch?v=opayzmleFN4&feature=related"]1994 Technic Stop-Motion ad[/url]
[url="http://www.retrojunk.com/details_commercial/863/"]1994 Town[/url]
[url="http://video.google.com/videoplay?docid=-9146043805793848542&q=lego+commercial&total=548&start=130&num=10&so=0&type=search&plindex=8"]1995 Royal Knights (in Spanish)[/url]
[url="http://www.retrojunk.com/details_commercial/1062/"]Time twisters ad[/url]
[url="http://www.retrojunk.com/details_commercial/1082/"]Wild west ad[/url]
[url="http://www.retrojunk.com/details_commercial/809/"]Spyrius ad[/url]

2000s
[url="http://video.google.com/videoplay?docid=2857106156813447063&q=lego+commercial&total=546&start=290&num=10&so=0&type=search&plindex=1"]2001 Harry Potter and the Sorcerer's Stone[/url]
[url="http://www.youtube.com/watch?v=p9eAlrRgPbA&feature=related"]Lego Star Wars: Slave I[/url]
[url="http://www.youtube.com/watch?v=wVWu40j97Oo&feature=related"]2007 Lego Star Wars[/url]
[url="http://www.youtube.com/watch?v=QfQazyEBFnw&feature=related"]Lego Star Wars[/url]
[url="http://video.google.com/videoplay?docid=7006551445526480426&q=lego+commercial&total=548&start=0&num=10&so=0&type=search&plindex=6"]2005 Knights Kingdom "action figures"[/url]
[url="http://www.youtube.com/watch?v=VW5aqXFiaoU"]2006 Spongebob[/url]
[url="http://www.youtube.com/watch?v=ITD5PgtbYmg"]2006 Batman: The Batboat Hunt for the Penguin Promo video[/url]
[url="http://www.youtube.com/watch?v=1rVjeIO3t_Y"]2006 Batman: The Joker's Aerial Assault Promo Video[/url]
[url="http://www.youtube.com/watch?v=jdv8D5zcOC4"]2007 Batman Video Game Teaser[/url]
[url="http://www.youtube.com/watch?v=jdv8D5zcOC4"]2008 Indiana Jones Video Game Trailer[/url]
[url="http://www.youtube.com/watch?v=V0t7MbeKVH8"]2006 Lego Star Wars II Video Game[/url]
[url="http://www.youtube.com/watch?v=U1VKGCnl2DQ"]Lego Star Wars Video Game ad[/url]
[url="http://www.youtube.com/watch?v=Hrw7McufFI4"]2007 Lego Star Wars: The Complete Saga Trailer[/url]
[url="http://video.google.com/videoplay?docid=7613622231188663047&q=lego+commercial&total=547&start=210&num=10&so=0&type=search&plindex=5"]"Lego: Making Kid's Dreams since 1936"[/url]
[url="http://www.youtube.com/watch?v=GZo0fdde9fc&feature=related"]Lego Football/Soccer ad[/url]
[/quote]
[url="http://video.google.com/videoplay?docid=-3023437302960557203&q=lego+commercial&total=548&start=140&num=10&so=0&type=search&plindex=8"]Hospital ad featuring Lego[/url]
[url="http://video.google.com/videoplay?docid=3464066006399194262&q=lego+commercial&total=548&start=110&num=10&so=0&type=search&plindex=3"]Norwegian? Political ad using Technic Figures[/url]




And I know this isn't an ad, but I thought it was hilarious: [url="http://www.youtube.com/watch?v=6-NIOiVBGPY"]Lego Star Wars Cosplay[/url].  Seriously, just watch it. lol

Edited by Brickadier General, 12 February 2008 - 07:55 PM.


#2 Lord Of Pies

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Posted 08 February 2008 - 10:12 AM

Good job on these, Brickadier General, I am sure that their are several ads that still have not been mentioned though. It was interesting watching the old ads, some are great. *wub*

Edit: Your Ice planet 2002 link leads to the Nautica Lego advert by the way, aside from that everything seems fine and dandy!

Edited by Lord Of Pies, 08 February 2008 - 10:30 AM.

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#3 Batbrick

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Posted 08 February 2008 - 10:15 AM

Great job, there are a few Batman set ads on youtube there if you wish to add them  *sweet*

Batbrick Away!  >:-)
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#4 Mile85

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Posted 08 February 2008 - 10:22 AM

I've never seen a lego commercial in finnish television.. It's funny see them afterwards  :-D

#5 salty tbone

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Posted 08 February 2008 - 04:52 PM

These are great! Although I don't usually do the "running man" when building pirate sets.  :-P

#6 CP5670

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Posted 08 February 2008 - 05:49 PM

I love the Blacktron canyon chase and the Technic one. There is another nice Technic commercial on linked on that page, apparently from 1994:



#7 Brickadier General

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Posted 08 February 2008 - 09:27 PM

View PostLord Of Pies, on Feb 8 2008, 10:12 AM, said:

Edit: Your Ice planet 2002 link leads to the Nautica Lego advert by the way, aside from that everything seems fine and dandy!
Thanks, I just fixed it, so you can see the real video now.

View PostBatbrick, on Feb 8 2008, 10:15 AM, said:

Great job, there are a few Batman set ads on youtube there if you wish to add them  *sweet*

Batbrick Away!  >:-)
I looked and found some of the promotional 3D animated videos.  I didn't see any TV ads though.

View PostCP5670, on Feb 8 2008, 05:49 PM, said:

I love the Blacktron canyon chase and the Technic one. There is another nice Technic commercial on linked on that page, apparently from 1994:

Thanks, I've added it to the list.  It is very nice too.  I love the ones with stop-motion animation.

#8 Holodoc

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Posted 08 February 2008 - 10:22 PM

Great work BG! *y*

Thank you soo much for digging up all those lovely ads and the work to complete this list!

Downloading ON!
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#9 brickzone

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Posted 08 February 2008 - 10:44 PM

These are fantastic. I haven't seen Lego ads on Irish TV other than Bionicle (and even that not recently).

#10 Lt. Veers

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Posted 10 February 2008 - 01:50 AM

Ah, these ads carry the tradion of all comercials containing "Lego Maniac" being annoying.
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#11 Brickadier General

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Posted 10 February 2008 - 06:59 AM

View PostHolodoc, on Feb 8 2008, 10:22 PM, said:

Great work BG! *y*

Thank you soo much for digging up all those lovely ads and the work to complete this list!

Downloading ON!
You're welcome.  I'll try to post more as I find them.

View Postbrickzone, on Feb 8 2008, 10:44 PM, said:

These are fantastic. I haven't seen Lego ads on Irish TV other than Bionicle (and even that not recently).
I haven't really seen them on U.S. TV either, but I think part of that is because I stopped watching Nickelodeon eons ago.  No Lego ads on the History Channel or Discovery Channel, and that's about all I watch anymore.  :-D

View PostLt. Veers, on Feb 10 2008, 01:50 AM, said:

Ah, these ads carry the tradion of all comercials containing "Lego Maniac" being annoying.
Annoying and cheesy, yes.  But so bad, it's funny.  


Well, I found some more to add to the list above:
2005 Knights Kingdom "action figures"
1993/1994? Lego Expo: "Wizard's World"
1980 Town: Main Street
Norwegian? Political ad using Technic Figures
1995 Royal Knights (in Spanish)
Hospital ad featuring Lego
2001 Harry Potter and the Sorcerer's Stone
"Lego: Making Kid's Dreams since 1936"
1994 Town
1981? Legoland Public Works Station

Edit:
Just stumbled on an old 1950s Town Plan commercial. *sweet*
Town Plan ad

Edited by Brickadier General, 10 February 2008 - 07:15 AM.


#12 Cardinal Brick

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Posted 11 February 2008 - 05:43 PM

That's for the BG, memories of the times I spent as a kid watching the loop of Lego adverts in the local department store come flooding back to me.

View PostBrickadier General, on Feb 10 2008, 06:59 AM, said:

Nickelodeon eons ago.  No Lego ads on the History Channel or Discovery Channel, and that's about all I watch anymore.  :-D
I have the same problem, though with the UC Millennium Falcon that might be the best sort of place to advertise, well apart from the students watching like me.
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#13 pig

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Posted 12 February 2008 - 03:38 PM

I found this football commercial in youtube:

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#14 Lord Of Pies

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Posted 12 February 2008 - 04:46 PM

I think these are new:
Time twisters ad
Wild west ad
Spyrius ad

..and an odd cereal promoting lego
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#15 Brickadier General

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Posted 12 February 2008 - 07:50 PM

View Postpig, on Feb 12 2008, 03:38 PM, said:

I found this football commercial in youtube:

View PostLord Of Pies, on Feb 12 2008, 04:46 PM, said:

Thanks L.O.P. and Pig.  I will add them right away!

Those'll bring the number to a grand total of 53 commercials

#16 Sinner

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Posted 18 February 2008 - 12:46 AM

I haven't seen many Lego ads... but these take me back none the less!  :-P The 8880 one makes me jealous though... :'-(

Thanks for posting every one and thanks especially to Brickadier General for organising this.  *sweet*



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#17 Brickadier General

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Posted 23 February 2008 - 07:46 PM

View PostSinner, on Feb 18 2008, 12:46 AM, said:

I haven't seen many Lego ads... but these take me back none the less!  :-P The 8880 one makes me jealous though... :'-(

Thanks for posting every one and thanks especially to Brickadier General for organising this.  *sweet*
You are welcome Sinner.  And I did see that video you posted and downloaded it.  When I get some time (which has been in short supply the past few days) I'll see if I can post it to youtube.



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