legofanatic12

Taiwan's BRICK Works - LEGO-themed Cafe or a LEGO Store ripoff?

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I heard about a LEGO-themed cafe called BRICK Works in Taipei, Taiwan. And it's more fun and much interesting like the real LEGO Stores, but with a restaurant.

http://www.photojazz...urant-in-taipei

https://www.facebook.com/BrickWorksTaipei

They should have this place in either US or Canada, but I don't know if various people should need a permission from the LEGO Group? I noticed that people would complain that someone ripping off LEGO Brand Store. Because there's some elements from the LEGO Store like the Pick-A-Brick Wall and the employees in black polo shirt wearing yellow apron.

Edited by legofanatic12

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I would think the real issue in the states would be the question of cleanliness. Having had two kids that just got over strep throat, I wonder about kids playing with Lego and then eating food, and then going back to Lego, etc. Such a place would probably not be too popular in flu season or when any other outbreak of something is on the news. If it were not for that one issue, it does seem fun in the sense that it is a combination of a Lego store and a restaurant.

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I don't think it is much different than the eating area inside the LEGO Discovery Centres. The LDC washes their play bricks on a regular basis. Probably the issue is how germophobic are the parents. :wink:

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I thought this LEGO Store and Cafe combo is only sells LEGO, but they also sells other brands too.

https://www.facebook...?type=1

Maybe this store reminds me of Build City, a store in Philippines that sells LEGO, Playmobil, and other building sets. Except it has a cafe.

Once if LEGO noticed that, someone will comment that this store could be a possible ripoff of LEGO Brand Stores.

Edited by legofanatic12

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How can they prevent the customers from stealing the lego parts ?

You can hire loss prevent officers or have staff watch 'em like a hawk. The reality is you have to accept there will be some lost and factor that in your operating costs and adjust your pricing structure accordingly. Think of it as a cost of doing business.

Once if LEGO noticed that, someone will comment that this store could be a possible ripoff of LEGO Brand Stores.

Are there LEGO Brand stores in Taiwan or the Philippines?

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Are there LEGO Brand stores in Taiwan or the Philippines?

No, they don't have yet in Taiwan and Philippines.

In the Philippines, LEGO toys are selling in most stores like Hobbes and Landes and Giftgate (I remember that store when I was little). And there is a store called Build City that is affiliated by Hobbes and Landes which sells the most original building sets there especially LEGO and Playmobil.

Edited by legofanatic12

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It's not so much an issue of health codes etc. remember American Girl Doll stores operate with an attached cafe. Often in the same ?Malls as Lego stores. I think the issue is more one of business model and target audience. AG can pull it off because they can roll it into the experience of buying the extra special "looks just like me" American Girl doll, where the child gets to do a tea party type thing with their new doll.

Whereas there isn't really much crossover between eating and Lego's. In fact TLG would likely prefer that we don't teach kids to associate food with their product. And what sort of cafe would you attach to a Lego store? The typical target audience of Lego is the Micky Dees and Chuck E Cheese crowd. Ie the sort of eatery that has parents wanting to kill themselves the moment they set foot in it.

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Maybe in the future, the management will decide to remove the Pick-A-Brick wall ripoff and redesign the employee's uniforms to not look like a traditional LEGO Store employee.

Is that store was approved by The LEGO Group or not? If they want to build a special store that sells a single product like LEGO, they should get an approval from the original company.

Edited by legofanatic12

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I'm going to Taipei in October. Can anyone recommend some good Lego/brick-building toy stores worth visiting?

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How can they prevent the customers from stealing the lego parts ?

Why would anyone steal lego parts?

I've lived in Korea now for 7 years, and one thing that's really nice about this place, and most of Asia, is that not everything is nailed down and protected with snipers on the roof. They really don't have problems with that kind of petty theft at all in this part of the world. It would be rude to steal things like that and even kids know better.

Korea is full of "Lego Cafes" where parents can pay a certain amount per hour and the kid can go in, check out a set, get a workstation to build it and play with it. Then when their time is up, it's taken apart and put back on the shelf for the next kid. They have no issues at all.

Edited by crossmr

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