Crownie, on 16 February 2013 - 10:38 PM, said:
I'm not sure where you're having the problem - when I pull up Photoshop and block out some text, it looks like a perfect match to Wes' (and also pretty close to the LEGO box art). Are you using a different form of the font? A word-processing program instead of a graphics one? (Though that shouldn't make much of any difference...)
Oh, and thanks Aanchir - that PDF is a great resource. My inner design geek is off and running now...
You think that's great? There was at one time a whole LEGO brand manual online full of design specifications for LEGO publications and licensed products. I have it saved to my old computer back home, but really ought to transfer it over to this one since it's unfortunately no longer online (and not cached by archive.org).
It had many interesting tidbits-- for example, something I found quite unusual was that the LEGO logo is always to be larger than any theme's logo, and is always to appear next to the theme's logo towards the top of any product's packaging. The biggest exception was BIONICLE-- for BIONICLE sets, the theme branding was to be front and center, with the LEGO logo smaller and usually at the bottom of a box. Likewise, when being written as text, every theme was to have the LEGO brand preceding it (LEGO Pharaoh's Quest, LEGO Atlantis, etc.)-- the exception, again, was BIONICLE, which could just be written as BIONICLE.
All in all, this makes a lot of sense since one of the aims of BIONICLE was seemingly to capture an audience of kids that thought of LEGO as a "kids' toy". By distancing it from the LEGO brand, not only did it manage to appeal to kids who might otherwise be entering their dark ages, but it also made the theme's mythology and storytelling value feel a little more genuine to people who might otherwise have been reluctant to immerse themselves in what basically amounted to advertising for the toys. More recent themes don't seem to need this as badly, of course, since the LEGO brand has become more respectable across a wide range of audiences, and with the strong financial performance TLG has encountered in recent years, they recognize they have more to gain by tying all their products explicitly to the LEGO brand than they have to lose.
Sorry for the tangent; just sharing one tidbit I found interesting. Others include that if bricks are shown cascading down a surface, they should be in proportion with real bricks and with each other, and likewise minifigures should be in proportion with bricks whenever possible. At my nana's house we have a late-90s-era picture frame from LEGOLAND California that clearly isn't in line with these standards and suffers as a result. Also, the LEGO logo should not be shrunk beyond a certain size, and if it has to be then it should be replaced with the "word mark", the word LEGO in all caps. Interestingly, the spines of some of the early Ninjago graphic novels violate this, but it's been addressed in more recent ones. It's really good to see how much thought goes into this sort of thing today!
Edited by Aanchir, 17 February 2013 - 01:09 AM.