Major Changes Over the Coming Weeks

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Dear Eurobricks Members:

As most of you know, we've been through a number of software and server upgrades in order to provide you with the best experience possible. During that time, we've installed several new tools that better allow us to track the evolution of the site, and now is the time when we can apply this new knowledge to bring the forum to even greater heights. Specifically, we were able to look at registrations over time, marking very definite trends in our member base and we've come to an interesting evolutionary timeline, of sorts. In the early days of Eurobricks, the site was primarily used by European members who found it to be a comfortable place to share their love of LEGO with like-minded people of a similar background. Gradually, that shifted to a more global membership, which was something we had noticed ourselves, even without the detailed analysis that we have now. The part that surprised us was the last few years, the time when the site has seen it's largest increases in membership and traffic, and that is what we are here to discuss.

To put it simply, what was once a European site has turned into one mostly populated by American AFOLs who now outnumber all other locations by a 4 to 1 margin. As such, continuing to maintain our image as a European site is unfair to the majority of our members. As a result, adjustments are being made. Over the next few weeks, you may notice some slight changes to the site, changes designed to allow us to better accommodate the largest portion of our member base more efficiently while still keeping the site friendly and open to all.

The Plan

• Rebranding of the site to AmeriBricks, along with the necessary change in address.
  
• Reworking of site graphics to better match American visual sensibilities.
  
• Shifting the focus of our discussions to a more American point of view.
  
• Movement of the physical server to America to improve site performance during peak usage times.
  

Rebranding is currently in progress, feel free to visit Ameribricks over the next few weeks to watch our progress. The majority of the plan is happening behind the scenes and will most likely appear suddenly, which is why we felt the need to let you know about the coming improvements.

We hope that this change will come as both a surprise and a pleasure to you and that we may continue to serve you for many years to come. Please come tell us what you think!

~ The AmeriBricks Staff