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TimeCruiser

LEGO Partners with Roblox

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6.5 months after the shutdown of LEGO Universe, and concurrent to the availability of a Minecraft LEGO set, LEGO has a partnership with Roblox for a Hero Factory themed level. However, I have not found any announcement of this partnership on the LEGO website, and a search for "Roblox" on LEGO.com instead leads to the Minecraft set. *huh* I find this partnership a bit odd, not only because it is with a former direct competitor of LU, but also because Roblox had a partnership with Hasbro for KRE-O Battleship, with those levels still able to be played. While I do not think that TLG buying Roblox outright would make good business sense for either company, I cannot help but wonder if TLG's standard plan for "digital play" will be further partnerships (for MMOGs, at least) instead of eventually trying another LEGO MMOG; but I am interested in reading others' thoughts on this as well.

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